How Boots took its healthcare marketing on a ‘transformative journey’
Amrit VirdiBoots’ new behaviour change campaign is aimed at getting consumers to see the retailer as the first port of call for their healthcare needs.
‘Front door message’: Monzo on why loyalty is the ‘crux’ of its brand strategy
Amrit VirdiIn a bid to meet customers across different life stages, Monzo is relying on its tiered accounts to offer users the “instant gratification” they crave.
Phoenix Group to rebrand as Standard Life to create ‘consistent brand image’
Amrit VirdiThe group says the change will bring its “most trusted brand” to the forefront, as it moves to a branded house strategy with Standard Life as the masterbrand.
M&S on why its ‘vast’ social media structure drives virality
Amrit VirdiIn her new role as marketing director for fashion, home and beauty, Sharry Cramond is betting big on social, virality, ambassadors and ad-funded TV to reach new audiences.
American Eagle credits controversial Sydney Sweeney ad for driving ‘unprecedented’ customer acquisition
Amrit VirdiAmerican Eagle has said this is the moment for it to “take big swings” and convert the buzz into repeat customers.
‘The stars aligned’: Primark on using TV to ‘supercharge’ its marketing mix
Amrit VirdiPrimark marketing director Wendy Duggan says the retailer will “sweat every single measurement tool” to determine the effectiveness of its UK TV debut.
‘Meeting of minds’: Mastercard on ‘advancing the business’ through Formula 1
Amrit VirdiLooking to move on from a “1990s way of thinking” about sponsorships, Mastercard wants to take its tie-up with McLaren Racing to a “different level”.
Primark makes UK TV debut amid launch of new brand platform
Amrit VirdiDetermined to go bigger “creatively and in media” with its TV push, Primark claims to be “more confident than ever” in its offering.
Why Allianz’s first repositioning in a decade is focused on ‘warmth’ not price
Amrit VirdiWith its ‘All the experts’ platform, Allianz wants to bring a sense of warmth to a “highly commoditised” UK insurance market dominated by low consumer trust.
‘Red thread’: Virgin on why ‘loyalty matters’ right up to the C-suite
Amrit VirdiFavouring an “interaction, reaction and social” approach, Virgin’s chief loyalty officer urges brands to see loyalty as so much more than “a sideshow”.
‘Jewel in the crown’: Brands on using loyalty as an ‘extra layer of differentiation’
Amrit VirdiAs shoppers become more attuned to pricing and perks, businesses are using loyalty schemes as “an extra layer of storytelling and differentiation”.
Lidl and Ocado fastest growing grocers as Tesco dominates market share
Amrit VirdiData also shows shoppers favouring brands over own-label items, with branded sales “particularly dominant” in personal care, confectionery and soft drinks.
Hear from P&G, Coke and Specsavers at this year’s Festival of Marketing
Amrit VirdiIn addition to headliners Mary Portas OBE and Matthew Syed, delegates can expect to hear from marketing heavyweights from brands including Coca-Cola, Monzo, PwC and more at this year’s Festival.
Carlsberg commits to brand investment despite missing forecasts
Amrit VirdiAfter facing struggles in a “challenging environment”, Carlsberg remains committed to its marketing investment amid the “good performance” of Britvic.
Sportswear brand On credits ‘differentiated positioning’ for record quarter
Amrit VirdiThe Swiss firm believes its lifestyle and performance positioning, coupled with product diversity, will help it become “the most premium global sportswear brand”.