John Lewis names M&S’s Anna Braithwaite as chief customer officer
Amrit VirdiFormer M&S marketing boss Anna Braithwaite replaces Charlotte Lock as John Lewis chief customer officer.
‘Reach to relevance’: How nano influencers are helping brands drive ‘cult fandom’
Amrit VirdiShould brands looking to craft a successful influencer strategy forget follower size and harness the authenticity of smaller scale creators?
Sky, Channel 4 and ITV partner on premium video ad marketplace
Amrit VirdiLaunching next year, the marketplace will allow SMEs to access inventory across all three broadcasters.
Levi’s on its evolving approach to consumers as a brand at the ‘centre of culture’
Amrit VirdiLevi Strauss & Co is bridging the physical and digital retail experiences through cultural relevance and customer centricity.
Starling Bank brand lead Rachel Kerrone departs
Amrit VirdiKerrone is looking to “pursue a new challenge” after leaving the bank following seven and a half years as brand and marketing director.
Former Asos top marketer joins Ocado as chief customer officer
Amrit VirdiDan Elton, previously executive vice-president of customer at Asos, joins Ocado Retail after departing the fashion giant in April.
Vanquis looks to underscore its difference with new ‘the bank that’s got your back’ line
Amrit VirdiThe bank hopes the campaign and its use of social media, new sponsorships and a digital transformation will help it reach 12 million “financially underserved” customers.
Dr Martens moves away from DTC focus in pursuit of new customers
Amrit VirdiAs it looks to move away from being a boots-driven brand, Dr Martens has announced a growth strategy which will see a new wave of customer-centric marketing.
Monzo ups marketing spend by 77% as revenue exceeds £1bn
Amrit VirdiAs its revenue exceeds £1bn for the first time, Monzo credits its expanded marketing efforts for helping to drive growth.
‘Not just an advert’: Currys on its ‘always on’ approach to accessibility
Amrit Virdi“Lean forward, be brave and be relentless” is the advice from Currys, as the retailer launches its winning Channel 4 Diversity in Advertising campaign.
How IBM is looking to ‘enter the B2C conversation’ through influencers
Amrit VirdiB2B tech giant IBM is making use of influencers to unlock new audiences while also advocating for its own employees to promote the brand.
M&S growth story overshadowed by £300m cyber attack hit
Amrit VirdiMarks & Spencer credits its marketing shift to brand and social for driving sales, as the retailer grapples with £300m fallout from its cyber attack.
‘A unified message’: Inside Fairtrade’s ‘red thread’ multi-year brand platform
Amrit VirdiAs it looks to unite its brand messaging under one platform, Fairtrade Foundation is targeting a younger audience and making fairness “actionable”.
‘Embrace the change or get left behind’: Inside the rise of B2B influencers
Amrit VirdiIn the latest instalment of our Influencers Explored series, brands and creators discuss why influencers are central to evolving the B2B marketing mix.
AllSaints on using ‘actionable’ consumer research to overhaul its social media strategy
Amrit VirdiLooking to reach GenZ and share relatable consumer stories, AllSaints is switching up its audience segmentation and social media strategy.