Diageo on ‘smashing stereotypes’ with accessible influencer advertising
Amrit VirdiThrough brands including Smirnoff and Guinness, Diageo is investing in accessibility across advertising, design and experiences.
John Lewis, Asda and HSBC join brands signed up to influencer code of conduct
Amrit VirdiFifteen new signatories, including the likes of Estée Lauder and Giffgaff, have thrown their weight behind the Influencer Marketing Code of Conduct.
Burberry looks to ‘reignite brand desire’ amid £66m loss
Amrit VirdiDespite heavy losses, Burberry believes it can become a “high performing luxury brand” by prioritising “sustainable value creation”.
‘Deeper than little sprinkles of influence’: Are creators embracing ‘professionalisation’?
Amrit VirdiIn the first of our new Influencers Explored series, we explore the “long journey” to professionalisation and how creators adjust to a corporate world.
Coty bets on ‘social media advocacy’ to revive fortunes in ‘transition year’
Amrit VirdiDespite falling sales, the beauty giant believes social media advocacy – combined with new forays on Amazon and TikTok Shop – will fuel brand growth.
Asda poaches Morrisons’ top marketer Rachel Eyre
Amrit VirdiNew Asda chief customer officer Rachel Eyre will be replaced at Morrisons by BP’s Claire Farrant, who returns to retail two years after leaving Lidl.
Expedia on why leaving audio out of the media mix is a ‘huge miss’
Amrit VirdiThe travel industry often finds it easier to “default to visual”, but Expedia says the majority of households it reaches via audio are not reached by any other channel.
Meta claims new tech ‘redefining’ advertising as an ‘AI agent’
Amrit VirdiCEO Mark Zuckerberg claims AI will help make advertising a “meaningfully larger share of global GDP” than it is today.
‘Competing for that top of wallet card’: Yonder on its position as an Amex challenger
Amrit VirdiHaving secured investment from NatWest, Yonder is planning to break through in the financial services market as a “fun and relatable” alternative for younger bankers.
‘Nature on their doorstep’: Why charity WWF decided to ‘think more like a brand’
Amrit VirdiIn the top 1% of charity adverts ever tested by System1, the World Wildlife Fund is backing its out-of-home approach to bring its three-year campaign to life.
Primark to up focus on ‘product, digital and brand’ as sales fall
Amrit VirdiThe CEO of parent company ABF cited poor consumer confidence and the fact some of its competitors are “doing a better job” for Primark’s weaker sales in the UK and Ireland.
Asos ‘rebalances’ marketing in bid to ‘reconnect’ with customers
Amrit VirdiAs it rolls out a new look loyalty scheme and brings Topshop.com to life, Asos is continuing its move away from performance marketing.
Sainsbury’s hails ‘strongest ever value position’ as sales rise
Amrit VirdiDescribing its Nectar Prices scheme as “truly transformational”, the retailer remains confident it can “outperform the market” on value.
‘It can’t be boring’: Brands on using Snapchat as ‘the magic spark’ to reach Gen Z
Amrit VirdiFrom the National Portrait Gallery to PureGym, brands are going out of their comfort zones in a bid to reach younger consumers via Snapchat.
‘Our heartland’: National brands on using local audiences as a ‘creative muse’
Amrit VirdiBy respecting their roots as they evolve, businesses are learning to embrace their heritage while appealing to a national audience.