M&S on why its ‘vast’ social media structure drives virality
Amrit VirdiIn her new role as marketing director for fashion, home and beauty, Sharry Cramond is betting big on social, virality, ambassadors and ad-funded TV to reach new audiences.
M&S names marketing director for food
Amrit VirdiAndrew Hicks joins Marks & Spencer after 20 years working in Australia and South Africa, most recently at Woolworths Group.
John Lewis names M&S’s Anna Braithwaite as chief customer officer
Amrit VirdiFormer M&S marketing boss Anna Braithwaite replaces Charlotte Lock as John Lewis chief customer officer.
M&S marketing leadership undergoes shake-up as clothing and home director departs
Niamh CarrollM&S Food marketing director Sharry Cramond will transition to lead the retailer’s clothing and home business, as incumbent Anna Braithwaite departs the brand.
M&S growth story overshadowed by £300m cyber attack hit
Amrit VirdiMarks & Spencer credits its marketing shift to brand and social for driving sales, as the retailer grapples with £300m fallout from its cyber attack.
The Week in Tech: A nightmare week for M&S and why Duolingo believes in an AI future
Josh StephensonMarketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation to public perceptions.
M&S commits to delivering ‘trusted value’ as it cuts kidswear prices
Amrit VirdiAs well as investing in price, Marks & Spencer wants to ensure its clothing is designed to last as it believes “value is more than just the product’s price”.
‘Our secret weapon’: M&S on reaching a new generation by using its colleagues as influencers
Amrit VirdiBy utilising its store colleagues, Marks & Spencer is taking an innovative approach to social media to meet consumers where they are.
Awareness, consistency and ‘sparkle’ help retailers triumph amid ‘competitive’ Christmas
Amrit VirdiAs retailers begin to reflect on the festive period, have strong ad effectiveness scores translated into high sales?
M&S ‘out to break records’ after festive success
Amrit VirdiBoosted by its festive campaigns, M&S broke sales records over Christmas with more customers choosing the retailer for “everyday shopping”.
This Much I Learned: M&S on how consistency is fuelling its transformation
Amrit VirdiM&S marketing directors Anna Braithwaite and Sharry Cramond discuss the transformation project that led to the retailer being named Marketing Week’s Brand of the Year.
Marks & Spencer wins Brand of the Year accolade
Niamh CarrollM&S has been crowned Marketing Week’s Brand of the Year 2024, having executed an impressive transformation.
‘Great opportunities ahead’: M&S on why its festive ad reflects ongoing ‘transformation’
Amrit VirdiThree years into its transformation, Marks & Spencer is tapping into the magic of a family Christmas in a bid to enhance its style perceptions.
M&S pledges to ‘upgrade digital experience’ to fuel growth
Hannah RashbassOpting for a marketing strategy weighted towards brand and social channels, M&S is on a mission to “re-imagine” its website and app experience to drive growth.
‘Moving on without moving off’: Dawn French returns to celebrate Christmas with M&S Food
Amrit VirdiConsistency, product, and a broad media mix all play a key role in M&S Food’s festive ad this year.