The Week in Tech: A nightmare week for M&S and why Duolingo believes in an AI future
Marketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation to public perceptions.
M&S commits to delivering ‘trusted value’ as it cuts kidswear prices
Amrit VirdiAs well as investing in price, Marks & Spencer wants to ensure its clothing is designed to last as it believes “value is more than just the product’s price”.
‘Our secret weapon’: M&S on reaching a new generation by using its colleagues as influencers
Amrit VirdiBy utilising its store colleagues, Marks & Spencer is taking an innovative approach to social media to meet consumers where they are.
M&S ‘out to break records’ after festive success
Amrit VirdiBoosted by its festive campaigns, M&S broke sales records over Christmas with more customers choosing the retailer for “everyday shopping”.
Ben & Jerry’s founders call for brand to be ‘freed’ after being ‘silenced by Unilever’
Grace GollaschThe co-founders are calling for independence from a new ice cream division spun out of Unilever to enable Ben & Jerry’s to “honour its mission”.
An effectiveness case for designing distinctive online shopping experiences
Dave JonesEcommerce sites often stick to boring templates, but there’s clear evidence for the commercial benefits of making them stand out from the crowd.
CPG innovation down 20% across Europe, study finds
Emily ManockDespite falling sales, the UK remains one of the leaders of innovation in consumer packaged goods across Europe.
How Boots took its healthcare marketing on a ‘transformative journey’
Amrit VirdiBoots’ new behaviour change campaign is aimed at getting consumers to see the retailer as the first port of call for their healthcare needs.