CPG innovation down 20% across Europe, study finds
Emily ManockDespite falling sales, the UK remains one of the leaders of innovation in consumer packaged goods across Europe.
Consumer & Market Trends
B2B budgets, data accuracy, AI: 5 interesting stats to start your week
Emily ManockWe arm you with all the numbers you need to tackle the week ahead.
American Eagle credits controversial Sydney Sweeney ad for driving ‘unprecedented’ customer acquisition
Amrit VirdiAmerican Eagle has said this is the moment for it to “take big swings” and convert the buzz into repeat customers.
Every marketer must recognise they have moral choices to make
Helen EdwardsThe ban on advertising ‘less healthy foods’ highlights marketers’ dilemma: prioritise profit within the limits of the law, or focus on solving societal issues.
The Week in Tech: Google gets off lightly and Amazon’s ads strategy
Josh StephensonMarketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation to public perceptions.
Government to ban sale of high-caffeine energy drinks to under-16s
Grace GollaschThe ban would make it illegal for retailers, including online, shops, restaurants, cafes and vending machines, to sell energy drinks to under-16s.
Business confidence, ethical AI use, reviews: 5 interesting stats to start your week
Emily ManockWe arm you with all the numbers you need to tackle the week ahead.
Pernod Ricard CEO: We’re basing decisions on data, not perception
Niamh CarrollModeration among younger drinkers is often framed as an existential threat to spirits companies, but Pernod Ricard says it will look to data, not assumptions.
The Week in Tech: TikTok’s content moderation and Google takes on Duolingo
Josh StephensonMarketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation to public perceptions.
Job hunting, increased social budgets, B2B buying journey: 5 interesting stats to start your week
Niamh CarrollWe arm you with all the numbers you need to tackle the week ahead.
The Week in Tech: Apple holds firm on data privacy and VW’s subscription offer
Josh StephensonMarketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation to public perceptions.
Why I Love: Post Office’s David Enwright on the joy of customer feedback
Charlotte RogersA “relentless focus” on the customer supercharges commercial success, meaning feedback is always a good thing, says marketing director David Enwright.
Lidl and Ocado fastest growing grocers as Tesco dominates market share
Amrit VirdiData also shows shoppers favouring brands over own-label items, with branded sales “particularly dominant” in personal care, confectionery and soft drinks.
AI influencers, Euros sponsorship, ticket prices: 5 interesting stats to start your week
Marketing Week ReportersWe arm you with all the numbers you need to tackle the week ahead.
Carlsberg commits to brand investment despite missing forecasts
Amrit VirdiAfter facing struggles in a “challenging environment”, Carlsberg remains committed to its marketing investment amid the “good performance” of Britvic.