Why I Love: Post Office’s David Enwright on the joy of customer feedback
A “relentless focus” on the customer supercharges commercial success, meaning feedback is always a good thing, says marketing director David Enwright.
Caring for customers is a red thread that runs throughout David Enwright’s career.
Marketing director at the Post Office since 2019, Enwright kicked off his career as a customer experience manager at HSBC, with responsibility for managing the development and implementation of new customer experience initiatives for current account customers.
Roles followed as senior marketing manager working across premium account HSBC Premier and the firm’s retirement businesses, before Enwright was appointed segment manager with responsibility for marketing youth, student and graduate propositions.
In the latest instalment of our series Why I Love, Enwright discusses why marketers need to get out and meet consumers where they are, why feedback is nothing to fear and why relying on assumptions is a risk.
