Expedia on why leaving audio out of the media mix is a ‘huge miss’
Amrit VirdiThe travel industry often finds it easier to “default to visual”, but Expedia says the majority of households it reaches via audio are not reached by any other channel.
‘Who will take responsibility?’: Exploring effective strategies for brand safety
Grace GollaschWith GARM gone, questions arise about who is responsible for brand safety, whether current safeguards are still effective and what new strategies should be implemented.
‘You can’t be hands off the wheel’: Is brand safety a ‘shared issue’?
Grace GollaschWith concerns over brand safety on social media and in programmatic advertising re-emerging, are brands, platforms or third parties responsible?
Three top trends in multichannel marketing for 2023
Matthew ThomasWith marketing channels proliferating, a multichannel strategy is crucial to raising awareness and driving action throughout the funnel.
Six trends that will shape media in 2023
Ellen HammettFrom a reshaped viewing landscape and in-game audio advertising, to the rise of attention metrics, Marketing Week predicts the trends that will shape media in 2023.
How to time your marketing effectively in the run-up to Christmas
Steve HemsleyThis Christmas is set to be very different from the last, so to execute effective advertising campaigns brands must plan to peak at the right times, when consumers are most engaged with relevant content.
How ISBA and AOP uncovered 15% of ad spend is being lost in programmatic
Marketing Week ReportersAnalysis of 1.3 billion impressions across 15 advertisers revealed what programmatic supply chains really look like for the first time.
How The Ticker improved the odds for gambling brands’ mobile success
Ellen HammettFrom boosting display ad conversions by 1,200% to increasing viewability to more than 90%, The Ticker has significantly improved campaign performance for a number of online betting brands.
‘There is a big hole in the value chain’: Brands lose 50% of the money they invest in programmatic ads
Ellen HammettA new study by ISBA has found that half the money advertisers invest in programmatic advertising never reaches online publishers, with 15% of the money unattributable to any players in the supply chain.
Programmatic TV advertising: Key benefits and challenges
Econsultancy TeamThere is a thirst in the marketing industry for a solution to bridge the gap between television advertising and online advertising.
The rise of programmatic outdoor: What advertisers need to know
Rebecca SentanceThe advent of programmatic trading has revolutionised online advertising by allowing ad placements to be bought rapidly, efficiently and automatically.
Tesco ‘frustrated’ at media spend being ‘siphoned off’ to protect brand reputation
Ellen HammettTesco believes too much of its media spend is being “siphoned off” to ad tech instead of being used to reach customers in quality environments.
How Auto Trader boosted performance marketing by taking a test and learn approach
Marketing Week ReportersAuto Trader partnered with AppNexus in a bid to improve its click-based performance and maintain its share in an increasingly competitive market.
The key to achieving smarter programmatic marketing
Tina DesaiFind out how leading brands are turning programmatic into a growth engine for their business.
Google is ‘confident’ it can win back advertiser trust after brand safety scandal
Ellen HammettThe tech giant used Advertising Week Europe as an opportunity to reassure brands, publishers and marketers it is committed to improving digital advertising.