CPG innovation down 20% across Europe, study finds
Emily ManockDespite falling sales, the UK remains one of the leaders of innovation in consumer packaged goods across Europe.
VodafoneThree unveils first joint campaign since merger
Emily ManockVodafone and Three will each have their own assets as part of the campaign, which come together under the ‘Two networks are better than one’ tagline.
B2B budgets, data accuracy, AI: 5 interesting stats to start your week
Emily ManockWe arm you with all the numbers you need to tackle the week ahead.
The Marketing Academy opens applications for 2026 Global Fellowship
Emily ManockThe Marketing Academy Fellowship is designed to help CMOs transition into CEO roles and broader C-suite positions.
Outcome-based pricing: Everything you need to know
Emily ManockThe use of outcome-based pricing is growing in the software, finance and legal sectors, but how does it actually work?
Business confidence, ethical AI use, reviews: 5 interesting stats to start your week
Emily ManockWe arm you with all the numbers you need to tackle the week ahead.
EE ups focus on families to drive ‘better connection’ with customers
Emily ManockThe mobile network is targeting parents as part of its safer SIMs campaign, part of a wider initiative to increase online safety for children.
Hear from B2B marketing leaders at this year’s Festival of Marketing
Emily ManockNow in its 11th year, the Festival of Marketing returns with a line-up of global B2B marketing leaders, including speakers from PWC, Pearson and Amex Global Business Travel.
‘David vs Goliaths’: One B2B challenger on why its ‘Avant-Garde’ approach is paying off
Emily ManockEmbracing fun over fear, Dope Security explains how creating a cybersecurity video game helped drive a 765% spike in web traffic.
Debenhams eyes PrettyLittleThing sale as turnaround continues
Emily ManockThe retailer has pledged to leave “no stone unturned” as its turnaround ramps up, including the sale of fast fashion label PrettyLittleThing.
McDonald’s UK CEO and former CMO to depart the business
Emily ManockMcDonald’s has been facing difficult times in the UK, with the global CEO commenting it will “take time” to return to “sustained positive performance” earlier this month.
‘A new approach’: One B2B brand’s first CMO on why marketing will power its next stage of growth
Emily ManockWaystone has hired Jamie Moran as its first CMO tasked with moving the business to organic, brand-led growth after a series of mergers and acquisitions.
‘Brainstorm tool’: B2B firm Typeform on seeing AI as a ‘sidekick’
Emily ManockNew marketing boss Malinda Sandman believes AI is at its best when used to accelerate brainstorming, refine briefs and enhance creative work.
69% of B2B events budgets flat or down, according to research
Emily ManockThe report by consultancy firm Forrester Research outlines a number of key challenges for B2B events leaders in a difficult post-pandemic climate.
‘No magic pixie dust’: How B2B marketers are approaching the rise of agentic AI
Emily ManockWith 40% of agentic AI projects expected to be cancelled by the end of 2027 due to high costs, unclear value or inadequate risk controls, what do B2B marketers need to consider?