Following a rebrand, Boldyn Network’s CMO has been working to ensure the B2B firm is more relatable by increasing its focus on storytelling and thinking about prospective customers as people rather than businesses.
The luxury giant’s CFO says the business is committed to investing in innovation while looking to create efficiencies in marketing, as its sales continue to decline.
Following an £80m renovation, The Belfry Hotel & Resort has unveiled a new brand identity and proposition as it looks to meet the needs of a new set of customers.
GfK’s headline consumer confidence score declined by one point this month, thanks to cost of living pressures and the prospect of rising taxes.
Six sustainability-focused brands have each been awarded a share of £2m in media spend to bolster growth via TV advertising.
Marketers in decision-making roles are anticipating moderate budget growth amid some volatility, according to a study by Forrester Research.
Formerly a series of brands under Vaco Holdings, the business rebranded under the Highspring masterbrand to streamline its offer.
The brand’s European marketing lead believes by making tyre advertising more “cool” and “digestible” it will help Hankook cut through the cluttered market.
Skoda is looking to tap into “how customers feel” to establish itself as a credible EV player, so when people are ready to make the switch, it will be front of mind.
Brand building in B2B has been described as the “missing link”, yet it continues to be neglected by businesses, according to CMOs.
From removing emotion and proving value with data to avoiding “specific team language”, there are steps marketers can take to better engage finance.
The surplus food app’s new CMO says “bold” marketing will be key to ensuring the business can have a “positive impact”, but admits Too Good To Go “may not be for everyone”.
Younger generations have driven the rise in mobile viewing, with those aged 15 to 24 spending nearly five hours a day on their smartphones, according to new data from the IPA.