Diageo CEO admits it got into a ‘vicious cycle’ on marketing investment
Josh StephensonDiageo’s interim CEO believes the business was chasing growth by increasing marketing spend rather than investing in the areas of the business primed for growth.
Unilever CEO: We are attacking mediocrity in the business
Josh StephensonFernando Fernandez has promised to “attack” mediocrity within the business, as the standard of Unilever’s top 200 leaders is assessed – with 25% expected to be replaced.
‘Value and resonance’: OnePlus on the power of co-creation and community
Josh StephensonWhile not blessed with the marketing budgets of its rivals, OnePlus relies on customer listening and feedback to develop products and tailor its marketing.
The Week in Tech: Google gets off lightly and Amazon’s ads strategy
Josh StephensonMarketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation to public perceptions.
The Week in Tech: TikTok’s content moderation and Google takes on Duolingo
Josh StephensonMarketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation to public perceptions.
The Week in Tech: Apple holds firm on data privacy and VW’s subscription offer
Josh StephensonMarketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation to public perceptions.
Adobe on AI, emotion and the ‘enormous pressure’ for content
Josh StephensonAdobe’s Simon Morris believes the “monumental” demands for content imposed on marketers can be addressed by effectively utilising AI tools.
61% of marketers not confident in AI’s ability to drive revenue, research says
Josh StephensonNew research from General Assembly shows many marketers doubt AI’s ability to impact the bottom line, but a lack of training could be at fault.
Fintech brand Sokin on the ‘credibility’ it gains from sports partnerships
Josh StephensonAs well as announcing a partnership with Manchester United, fintech brand Sokin has also launched a new brand campaign to build awareness and credibility.
The Week in Tech: A bid for Google Chrome and Pinterest on agentic AI
Josh StephensonMarketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation to public perceptions.
‘It gave everyone a jolt’: Silentnight on fending off the challenge of category disruptors
Josh StephensonThe mattress company pivoted its strategy to become more personalised to fend off the threat of the DTC bed-in-a-box mattress companies.
The Week in Tech: Reddit’s bid to become a search player and Google jabs at Apple
Josh StephensonMarketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation to public perceptions.
‘It’s about building that habit’: How Samsung UK is selling consumers an AI future
Josh StephensonSamsung’s home appliances marketing lead believes finding a “meaningful” reason behind its AI innovations will help it grow its share in a challenging category.
Adobe on why its creator partnerships influence ‘the full funnel’
Josh StephensonContent creator partnerships need to be built with “faith and collaboration” if they are to be successful, says Adobe vice-president of marketing Simon Morris.
The Week in Tech: YouTube’s TV takeover and EE looks to meet the moment
Josh StephensonMarketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation to public perceptions.
P&G appoints former marketer Shailesh Jejurikar to CEO role
Josh StephensonThe former brand manager will take over from outgoing CEO Jon Moeller on 1 January and is expected to continue the brand’s innovation-led growth strategy.