The Week in Tech: A bid for Google Chrome and Pinterest on agentic AI
Marketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation to public perceptions.
On the agenda…
We’ve reached the point of the artificial intelligence boom where the major players are all roughly on an equal playing field and it has become the job of marketing to sell the difference to potential customers.
This week saw multiple examples of AI companies dominating in this space looking to attract attention to their brands. It all started on Friday (8 August) when OpenAI made an offer to the American government to allow its agencies to have access to ChatGPT Enterprise for just one solitary dollar. The brand is also offering its more advanced models for free for the first 60 days.
