Mary Portas and Matthew Syed to headline Marketing Week’s Festival of Marketing
Amrit VirdiThe agenda is now live for this year’s Festival in October, where delegates can enjoy business leaders, global CMOs and effectiveness experts.
‘Storytelling potential’: Argos on using influencers to dial up ‘desirability’
Amrit VirdiFollowing a challenging couple of years, Argos is reaping the rewards of investing in its “most ambitious creator-led social media campaign” to date.
Sainsbury’s CMO Mark Given adds technology to expanded remit
Amrit VirdiAssuming the new position of chief technology, marketing and data officer, Given is passing on responsibility for the retailer’s sustainability agenda.
HSBC creates global CMO role amid efforts to improve agility
Amrit VirdiJohn McDonald joins from UBS to lead marketing and brand across the four HSBC primary businesses.
‘Flipping our KPI’: Why Vodafone Business is investing in social-first podcasts
Amrit VirdiFollowing the merger of its business and brand teams, Vodafone is putting podcasts at the heart of a social-first model aimed at engaging SMEs.
Cancer Research UK’s Philip Almond on legacy, lessons and long-lasting brands
Amrit VirdiAfter announcing he will retire from Cancer Research UK next year, Philip Almond reflects on a marketing career spanning roles at Diageo, Burger King and the BBC.
Somersby adopts social-first approach with ‘adult bullshit’ activity
Amrit VirdiThe cider brand is turning to Instagram to reach Gen Z and drive its new brand positioning, which favours brand personality over product pushing.
‘Never sacrifice your family ambitions’: Marketers on changing the game for working parents
Amrit VirdiMarketers discuss how to balance parenthood with their career ambitions in the latest episode of Marketing Week’s webinar series, The Lowdown.
‘A brand with heritage but not a heritage brand’: Stanley 1913 on defining ‘the next era’
Amrit VirdiCapitalising on social media momentum and its 112-year history, the US drinkware brand is looking to customers and partners to help “build the Stanley of the future”.
Depop appoints former CMO as chief executive
Amrit VirdiDepop’s former CMO and chief brand officer Peter Semple is stepping into the full-time CEO role.
Heineken on using social media to ‘carve out meaningful space’ in a crowded category
Amrit VirdiDespite regulation limiting how alcohol companies can use social media, Heineken is betting on influencers to reach new audiences for brands like Desperados.
MoneySuperMarket to reduce ‘reliance’ on paid media as budget favours digital channels
Amrit VirdiThe group has committed to social media and its loyalty proposition rather than paid media to drive marketing, particularly in relation to travel.
Zopa Bank on bringing brand ‘in line’ with the product evolution
Amrit VirdiIn a bid to stand out in a competitive marketplace, Zopa Bank is calling on the importance of product, positioning and customer to serve its growing base.
Ocado reiterates customer acquisition and price approach as factors for success
Amrit VirdiAs its revenues grow, Ocado Retail is optimising its marketing approach while focussing on customer acquisition and loyalty.
Cancer Research UK marketing director Philip Almond to step down
Amrit VirdiCancer Research UK is looking for a new marketing director as Philip Almond announces he will retire from the charity in May 2026.