B2B trust, creator burnout, alcohol alternatives: 5 interesting stats to start your week
Amrit VirdiWe arm you with all the numbers you need to tackle the week ahead.
‘It’s a real-life career’: How brands can promote better care of influencers
Amrit VirdiWith investment in the creator economy growing, issues around payment, welfare and inclusion are high on the agenda for influencers.
Aviva finalises Direct Line deal as brand perceptions outperform rivals
Amrit VirdiAiming to “better serve” the needs of 20 million UK customers, Aviva hopes its Direct Line takeover will serve to strengthen brand perceptions.
Asos looks ‘beyond just shopping’ with loyalty launch
Amrit VirdiAiming to mix shopping with experiences, the Asos World launch comes seven years after former loyalty programme A-List was discontinued.
‘Creators are their own brand’: Oatly on using influencers as ‘creative directors’
Amrit VirdiWith a third of its social media now creator content, Oatly is using influencers to tap into local markets and develop the brand’s global presence.
Sainsbury’s pushes brand ‘forward’ as market share hits nine-year high
Amrit VirdiSainsbury’s credits its push on customer service and improved price perceptions for delivering the supermarket’s highest market share since 2016.
Starling Bank’s first CMO on tapping into popular culture to become ‘people’s favourite bank’
Amrit VirdiMichele Rousseau, Starling Bank’s first CMO, has been tasked with driving its “next phase” of growth, while also expanding its marketing team with four new roles.
M&S names marketing director for food
Amrit VirdiAndrew Hicks joins Marks & Spencer after 20 years working in Australia and South Africa, most recently at Woolworths Group.
Moonpig praises ‘optimised’ marketing and partnerships for revenue boost
Amrit VirdiMoonpig plans to keep the marketing “drumbeat” going by becoming “more creative”, as the focus on brand partnerships, social media and tech ramps up.
HSBC’s Becky Moffat promoted to chief customer officer
Amrit VirdiHSBC’s top marketer will expand her remit to focus on customer experience in wealth and personal banking.
How sweets giant Swizzels balances heritage with innovation to stay relevant
Amrit VirdiSwizzels is leaning into inter-generational memories, social media and influencers as it evolves to reach a new generation of sweets lovers.
‘Not just transactional’: Dove on the value of treating influencers as ‘strategic partners’
Amrit VirdiHaving generated organic engagement of 1 billion for its first end-to-end influencer campaign, Dove is calling on creators to embody its ‘Real Beauty’ ethos.
Why ‘critical reasoning’ could help brands tackle the manosphere
Amrit VirdiWith research confirming the negative impact masculinity influencers can have on male mental health, experts are urging brands to rethink their approach.
Creator content ‘outperforms’ industry norms for brand impact, study finds
Amrit VirdiNew research finds using creators for brand building drives long-term equity and short-term sales, outperforming traditional digital advertising.
Gousto rejigs marketing leadership to chase ‘next phase of growth’
Amrit VirdiAnna Greene has been promoted to vice-president of marketing, as Gousto looks to “broaden and strengthen” its leadership team.