The Marketing Week Podcast: WHSmith disappears, ‘Share a Coke’ returns and restructures
In the latest episode, we explore the rate of restructures, ask what’s in a name when it comes to WHSmith and explore the value of personalisation courtesy of Coke.
In this latest episode of The Marketing Week Podcast, managing editor Lucy Tesseras, deputy managing editor Charlotte Rogers and senior reporter Molly Innes explore what’s driving the relentless pace of change as our exclusive 2025 Career & Salary Survey data reveals marketing team restructures are at a three-year high.
Joining us on the podcast to discuss the ups and downs of team revamps is Phoenix Group’s Ben Rhodes. The group brand and marketing director reflects on why – if you’re going to restructure – it’s crucial to get it right first time and how it’s possible to use change as a chance to reposition the role of marketing.
Plus, we dissect the sale that will see WHSmith disappear from the high street to be replaced by new brand TG Jones and discuss the rationale behind the return of Coca-Cola’s ‘Share a Coke’ campaign.
Ahead of the next episode in Marketing Week’s regular series, find The Marketing Week Podcast on Apple Podcasts, Spotify and Soundcloud.
