Merlin Entertainments axes recently created customer chief role
Grace GollaschCraig Inglis will leave the business in October after joining in June 2024 as its first CMO.
Unilever CEO: We are attacking mediocrity in the business
Josh StephensonFernando Fernandez has promised to “attack” mediocrity within the business, as the standard of Unilever’s top 200 leaders is assessed – with 25% expected to be replaced.
‘You have to deliver on the fundamentals’: Inside Bupa Global’s marketing team transformation
Molly InnesHaving committed to investing in its marketing talent and empowering its team, Bupa has turned marketing into a growth driver, says global marketing director Pardeep Duggal.
‘All wearing the same jersey’: Why Highspring connected multiple brands with a single identity
Emily ManockFormerly a series of brands under Vaco Holdings, the business rebranded under the Highspring masterbrand to streamline its offer.
‘We’ve put marketing in context’: Inside HSBC’s team evolution
Molly InnesAfter being promoted to chief customer officer, Becky Moffat explains the changes to HSBC’s “recalibrated” marketing function.
How a reboot took the BBC’s marketers from ‘servants’ to strategic partners
Marketing Week ReportersThe BBC’s three-year marketing reboot spanned everything from creative risk-taking to wholesale cultural change, helping the team regain their mojo.
‘Objective view’: Do brands need a dedicated marketing effectiveness team?
Mary-Louise ClewsHaving a dedicated marketing effectiveness team can provide rigour and objectivity, but is that level of resource realistic for every brand?
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‘Low ego, high collaboration’: Inside Airbnb’s cross-functional marketing model
Grace GollaschAs Airbnb continues its push into services and experiences, the brand’s VP of design and global head of marketing explain how the company had to “rebuild” its way of working to bring the vision to life.
Vast majority of brands holding off using AI in recruitment
Molly InnesJust 2.9% of marketers say their business is using AI to recruit, opting to use the tech in their search for junior and mid-level talent.
Marketing recruitment intent slumps to four-year low
Molly InnesFollowing the rise in Employer National Insurance contributions, marketing recruitment intention has swung into negative territory.
42% of marketers ghosted after interview
Molly InnesA quarter of marketers rate their recent recruitment process as negative, according to Marketing Week’s 2025 Career & Salary Survey.
How Fiat plans to make the ‘right first impression’ as it engages new customers
Jasper BaumannAs Fiat preps the launch of new electric vehicles and the Grande Panda – a larger version of its classic model – its new marketing director wants to embrace the brand’s “Italian-ness” to drive reappraisal.
The Marketing Week Podcast: WHSmith disappears, ‘Share a Coke’ returns and restructures
Marketing Week ReportersIn the latest episode, we explore the rate of restructures, ask what’s in a name when it comes to WHSmith and explore the value of personalisation courtesy of Coke.
‘Teams that shape culture’: How Elf Beauty built its ‘disruptive marketing engine’
Molly InnesChief brand officer Laurie Lam credits the marketing team with helping drive 24 consecutive quarters of sales growth and market share gains.
‘A divergent market’: How recruitment pressures are impacting the job market
Molly InnesOver half of marketers say uncertainty is putting resourcing under pressure, with many struggling in the current jobs landscape.