As Fiat preps the launch of new electric vehicles and the Grande Panda – a larger version of its classic model – its new marketing director wants to embrace the brand’s “Italian-ness” to drive reappraisal.
Ineos Automotive is spending over £17m on its first global advertising campaign to boost awareness and build its brand proposition.
Marketers are facing a car market in its fifth consecutive month of decline and while electric vehicle uptake continues to grow, it is still falling short of the 28% mandate set by the government for 2025.
Motorway has unveiled a new campaign and positioning as it looks to communicate how “effortless” it is to sell a car online.
Ecommerce sites often stick to boring templates, but there’s clear evidence for the commercial benefits of making them stand out from the crowd.
Despite falling sales, the UK remains one of the leaders of innovation in consumer packaged goods across Europe.
Boots’ new behaviour change campaign is aimed at getting consumers to see the retailer as the first port of call for their healthcare needs.
According to a new IPA report, ad-funded SVOD services now reach 30% of adults each week, up from 11% in 2024.