Coca-Cola’s European CMO: AI ads will become ‘the norm’
Coca-Cola used AI to recreate its famous ‘Holidays Are Coming’ ad at a tenth of what it would have cost previously.
Coca-Cola’s European CMO says that advertising produced through generative AI will become the “norm” in the not too distant future.
The technology enabled the brand to recreate its classic Christmas ad ‘Holidays Are Coming’ last year in one month at a tenth of the price it would have cost before, he said, speaking at Advertising Week Europe today (3 April).
