Google strategic insights manager Carla Puttini and MTM managing partner Rose Tomlins break down the key learnings for brands from their research into the growing impact of ‘new value entrants’ – the low-cost, international ecommerce sites that are currently disrupting the UK retail sector.
When budgets are tight, marketers need to justify every penny of their spend. But without full-funnel attribution, spending decisions are often based on what’s easy to measure rather than what’s actually working.
From AI Overviews to agentic assistants, the way people discover and make decisions is fundamentally evolving. What does this mean for your brand and your bottom line?
By rethinking its data-driven search marketing, the iconic retail brand has driven a rise in profit and strengthened its connection with customers throughout their shopping journey.
You’re spending time and budget across channels – paid search, SEO, social media, events, email, content. But which marketing touchpoints truly influence conversions?
With hefty pressure on brands to justify every penny spent, how can they rethink advertising budgets to maximise payback?
As innovation accelerates, the future of the fashion industry is becoming increasingly intertwined with technology.
Marketing organisations need to build a compelling offer around benefits and the employee experience, if they are to solve ongoing hiring challenges and convince candidates to look beyond salary.
Integrating speech analytics with call and website tracking helps minimise wasted spend on PPC keywords that are irrelevant to brands and their customers.
Fold7 partnered with YouGov to conduct world-first research with 2,000 consumers, to find out how a generous spirit could give brands a competitive edge.
Brands need to look beyond the screen in their marketing, to create the ad recall and purchase intent that drives growth.
Elevating customer experience, facilitating ‘win-win’ brand partnerships and reconnecting with ‘lost’ customers; there’s much more to affiliate marketing than you realised.
Gamers are a valuable audience for movies, especially now new technology can serve contextually relevant in-game ads while they’re playing.
Don’t think of loyalty programmes as points-based schemes that cost money, but as an investment in new revenue streams and drivers of profitable growth.
Using effective methods of tracking referral channels means marketers gain a 360-degree view of their business’s leads.