With traditional forms of TV advertising failing to reach new audiences alone, Tesco Mobile, O2 and Headspace have all experimented with ad-funded programming to connect with “harder to reach” audiences.
As ISBA releases new guidance on intermediary fee structures, marketers are being urged to ask more questions about the commercial relationships shaping agency selection.
Disney confirmed it will fully integrate Hulu into Disney+ by 2026, replacing the Star brand in international markets with the Hulu brand.
UK bus operator Stagecoach is aiming to reposition bus travel as an affordable, sustainable and modern choice, while driving consideration of the brand.
With Google’s AI Mode now live in the UK, experts suggest brands are “overwhelmingly underprepared”.
Virgin Group’s chief brand and marketing officer Claire Hilton is stepping down after six years at the helm.
Meta CEO Mark Zuckerberg claims AI “superintelligence” – which surpasses human intelligence in “every way” – is within reach.
Claiming AI has not negatively affected search performance, Booking.com’s CFO sees strong potential to diversify traffic sources.
As part of PayPal’s most significant integrated UK marketing push in years, the brand is on a mission to re-engage customers and connect with a new generation.
Amid lower than expected growth in Q2, CEO Daniel Ek pointed to marketing as an example of where Spotify resists sacrificing long-term value for short-term wins.
From January to March, UK advertising spend climbed 8% to a total of £10.6bn, driven by short-term solutions, according to new figures from AA and WARC.
Channel 4’s Katie Jackson warns marketers are losing ownership of their brands as the use of creators and short-term performance tactics increase.
Reduced pessimism regarding financial prospects at both company and industry levels suggests that businesses are becoming “more acclimatised” to current market conditions, according to the latest IPA Bellwether report.
Ads from the two travel companies stood out from a crowded category to rank among the UK’s top-performing TV campaigns this month, according to Kantar’s ‘The Works’ study.
Despite having a successful and distinctive brand platform with ‘Superhumans’, Channel 4’s CMO discusses the “scary” decision to go in a different direction.