‘Inject storytelling into everything’: One brand on unifying impact and product messaging
Grace GollaschReusable water bottle and social impact brand Ocean Bottle has unveiled a new identity as it steps into its next stage of growth.
Former Microsoft leader appointed as WPP CEO
Grace GollaschMicrosoft, Vodafone and Virgin veteran Cindy Rose will take over from Mark Read on 1 September.
ISBA’s cross-media measurement tool expands access following beta trials
Grace GollaschOrigin is opening access to advertisers interested in measuring deduplicated cross-media reach and frequency across linear TV, online video and online display.
Channel 4 study finds advertising fails to reflect modern masculinity
Grace GollaschOnly one in four (26%) young men say they regularly see advertising that reflects “the man they want to become”.
‘Burning money’: How TV and shifting perceptions changed Vinted’s fortunes
Grace GollaschTV ads and a push to change perceptions about secondhand helped take Vinted from potentially the “biggest unicorn bust in Europe” to a 330% profit surge.
Compare the Market chief brand officer departs after 18 years
Grace GollaschPreviously CMO, Vile moved into the newly created chief brand officer role in May 2024 following a restructure of the company’s marketing leadership.
Ribena taps into nostalgia with £7m brand refresh
Grace GollaschFollowing Ribena’s “most comprehensive” insight journey to date, the brand has refreshed its identity and launched a new campaign, encouraging shoppers to “rediscover” the drink.
Grocery footfall, mobile overtakes TV, alcohol ads: 5 interesting stats to start your week
Grace GollaschWe arm you with all the numbers you need to tackle the week ahead.
Sky targets ‘value-seekers’ to broaden appeal among new audiences
Grace GollaschAs Sky launches the campaign for its new “affordable” Glass Air TV, Sky TV’s managing director discusses how marketing and product are working as “one team”.
Loyalty strategies ‘eight times more likely’ to drive long-term customer retention
Grace GollaschA new report from VCCP and the DMA finds brands with integrated loyalty strategies are 80% more likely to acquire new customers.
‘Making the complex simpler’: ISBA’s Phil Smith on trust, transparency and reinvention
Grace GollaschPreparing to step down as ISBA director general later this year, Phil Smith discusses the challenges and achievements the ad industry has faced over the past decade.
Creator content set to overtake professionally produced content in ad revenue, says report
Grace GollaschIn the UK, digital-only channels such as search, retail media and social are expected to dominate the ad market in 2025, comprising 81.4% of total revenue, according to WPP Media’s This Year Next Year report.
WPP CEO Mark Read to step down amid ‘challenging’ environment
Grace GollaschRead will step down at the end of the year after 30 years at the agency holding group.
‘Recover its former glory’: Gumtree plots brand revival amid increased investment
Grace GollaschUnder new ownership since October 2024, Gumtree’s chief consumer officer outlines plans to “modernise” and “re-establish” the brand, supported by a marketing investment boost of more than 50%.
Dr Karen Nelson-Field: Uniting creative, media and branding is the ‘perfect nirvana’
Grace GollaschDistinctive brand assets can drive memory and measurable brand outcomes across digital formats in just 1.5 seconds of active attention, according to research from VCCP Media and Dr Karen Nelson-Field.