UK ad spend surpasses £40bn for first time
Grace GollaschUK advertising spend increased 10.4% to £42.6bn in 2024, largely driven by online display and search, according to the full-year figures from AA and Warc.
‘Confused and confusing’: Why PwC has rebranded to simplify its brand identity
Grace GollaschPwC has launched a new brand platform and updated its visual and verbal identity to align more closely with its AI and technology services and ensure it is “relevant for today’s buyers”.
Why I Love: Paddy Power’s top marketer on the ‘transformational’ impact of creativity
Grace GollaschIn the first of a new series looking at what marketers love about marketing, Paddy Power’s Michelle Spillane discusses how her love of creativity was born from her mum’s catering business.
‘Extraordinarily unsettling’: Consumer confidence drops amid worries over world economy
Grace GollaschAll five measures making up GfK’s Consumer Confidence Index have declined in April, putting the overall score at its lowest all year.
‘Bring evidence to the table’: Marketers on the case for brand investment
Grace GollaschMarketers discuss how to make the case for brand investment by hypothesising, choosing the right metrics and building relationships in the latest episode of Marketing Week’s webinar series, The Lowdown.
What next for marketers as Google ditches opt-out for third-party cookies?
Grace GollaschIn the latest development of a five-year long journey, Google has abandoned plans to introduce a third-party cookie opt-out option for users.
What impact have Guinness’s sports partnerships had on non-drinkers?
Grace GollaschWith Guinness becoming the official beer partner of the Premier League, as well as its partnership with the Six Nations tournament, how do non-drinkers really feel about the brand?
‘Cut through the noise’: GambleAware on how it’s addressing gambling’s harm on children
Grace GollaschAs part of its wider brand platform to tackle gambling stigmas, GambleAware has unveiled an installation symbolising the 85,000 children in Great Britain thought to be experiencing gambling harm.
Marketers adopt ‘wait and see’ approach as budgets fall for first time in four years
Grace GollaschThe latest quarterly IPA Bellwether report shows a drop in marketing budgets, driven by declines in main media, market research and other paid-for marketing.
One travel brand on how data added ‘richness’ to its segmentation strategy
Grace GollaschExplore Worldwide’s top marketer explains how data helped the firm better segment its audience, bring joy back into the brand and launch a worldwide book club.
X revenue fell two-thirds in UK following Elon Musk takeover
Grace GollaschX experienced a “significant decrease” in performance in 2023, as spend fell from large brand advertisers concerned about content moderation and brand safety.
Are brands rethinking how they work with agencies?
Grace GollaschAs marketers come under increasing pressure, the ways brands and agencies work together are evolving.
John Lewis reinforces ‘authority’ in home market with new campaign and publication
Grace GollaschJohn Lewis is launching a new bi-annual publication and its biggest home campaign since 2021 as it looks to grow dominance in home market.
‘Fight for every ad dollar’: Why B&Q is thinking like a media business
Grace GollaschKingfisher, owner of B&Q and Screwfix, discusses its approach to retail media, knowledge sharing across markets and measurement transparency.
‘Change or die’: Why Travelex is taking a data-driven approach to travel money
Grace GollaschForeign exchange company Travelex wants to be “fit for the future” by taking a data-driven approach with the launch of its loyalty programme.