‘Change or die’: Why Travelex is taking a data-driven approach to travel money
Foreign exchange company Travelex wants to be “fit for the future” by taking a data-driven approach with the launch of its loyalty programme.
Long a staple at airports, foreign exchange company Travelex is on a data transformation journey to keep pace with travellers’ changing money behaviours.
“We can recognise that this sector needs to change or it’s going to die,” says Travelex’s chief customer officer, Simon Jackson. “Given that consumer behaviour is changing so fast, the last two years have been about trying to get ahead of that curve so we’re fit for the future.”
