‘Front door message’: Monzo on why loyalty is the ‘crux’ of its brand strategy
Amrit VirdiIn a bid to meet customers across different life stages, Monzo is relying on its tiered accounts to offer users the “instant gratification” they crave.
Phoenix Group to rebrand as Standard Life to create ‘consistent brand image’
Amrit VirdiThe group says the change will bring its “most trusted brand” to the forefront, as it moves to a branded house strategy with Standard Life as the masterbrand.
‘Meeting of minds’: Mastercard on ‘advancing the business’ through Formula 1
Amrit VirdiLooking to move on from a “1990s way of thinking” about sponsorships, Mastercard wants to take its tie-up with McLaren Racing to a “different level”.
Why Allianz’s first repositioning in a decade is focused on ‘warmth’ not price
Amrit VirdiWith its ‘All the experts’ platform, Allianz wants to bring a sense of warmth to a “highly commoditised” UK insurance market dominated by low consumer trust.
‘A new approach’: One B2B brand’s first CMO on why marketing will power its next stage of growth
Emily ManockWaystone has hired Jamie Moran as its first CMO tasked with moving the business to organic, brand-led growth after a series of mergers and acquisitions.
Fintech brand Sokin on the ‘credibility’ it gains from sports partnerships
Josh StephensonAs well as announcing a partnership with Manchester United, fintech brand Sokin has also launched a new brand campaign to build awareness and credibility.
‘A catalyst’: Revolut’s CMO on marketing’s role in a ‘product-led’ business
Molly InnesMarketing should never tell “the product team what to build, it should always be the other way around”, argues Revolut CMO Antoine Le Nel.
HSBC creates global CMO role amid efforts to improve agility
Amrit VirdiJohn McDonald joins from UBS to lead marketing and brand across the four HSBC primary businesses.
‘Heritage of trust’: How PayPal plans to ‘re-engage’ UK consumers
Grace GollaschAs part of PayPal’s most significant integrated UK marketing push in years, the brand is on a mission to re-engage customers and connect with a new generation.
MoneySuperMarket to reduce ‘reliance’ on paid media as budget favours digital channels
Amrit VirdiThe group has committed to social media and its loyalty proposition rather than paid media to drive marketing, particularly in relation to travel.
Zopa Bank on bringing brand ‘in line’ with the product evolution
Amrit VirdiIn a bid to stand out in a competitive marketplace, Zopa Bank is calling on the importance of product, positioning and customer to serve its growing base.
Top financial brands on the search for AI customers can trust
Marketing Week ReportersThe financial sector’s top customer experience professionals juggle what technology can deliver with what their customers can trust.
‘Advertising is not working the way it used to’: Why Mastercard has pivoted to an experiential future
Josh StephensonMastercard CMO Raja Rajamannar on experiential marketing and why the future of work is an “existential question” for the industry.
‘We’ve put marketing in context’: Inside HSBC’s team evolution
Molly InnesAfter being promoted to chief customer officer, Becky Moffat explains the changes to HSBC’s “recalibrated” marketing function.
Aviva finalises Direct Line deal as brand perceptions outperform rivals
Amrit VirdiAiming to “better serve” the needs of 20 million UK customers, Aviva hopes its Direct Line takeover will serve to strengthen brand perceptions.