Are brands rethinking how they work with agencies?
As marketers come under increasing pressure, the ways brands and agencies work together are evolving.
From consolidating multiple agencies under one holding group to opting for project-based work over longer-term partnerships and working with channel specialists, brands are constantly rethinking how they work with agencies.
In some cases, they’re building their internal capabilities, bringing traditionally outsourced expertise from data to creative in-house. In others, they’re expanding their agency network – not shrinking it.
