Government to ban sale of high-caffeine energy drinks to under-16s
Grace GollaschThe ban would make it illegal for retailers, including online, shops, restaurants, cafes and vending machines, to sell energy drinks to under-16s.
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John Lewis inks Topshop partnership
Charlotte RogersThe retailer has also unveiled a multi-media campaign celebrating 100 years of its ‘Never Knowingly Undersold’ price promise.
Kraft Heinz split: Marketing is our number one priority
Charlotte RogersAs the FMCG giant splits a decade after its $23bn mega-merger, the business is planning to add marketing headcount to deliver a “better top line”.
Editor’s picks: The must-see sessions at this year’s Festival of Marketing
Russell ParsonsMarketing Week’s editor-in-chief Russell Parsons selects his not-to-be-missed sessions at this year’s Festival of Marketing.
Stop, start, stick: Marketing leaders on scale, building demand and future thinking
Marketing Week ReportersAhead of next month’s Festival of Marketing, speakers including Grace Kite, Pete Markey, Les Binet and Helen Edwards share their dos and don’ts – from turning up on Reddit and rejecting dogma to celebrating marketing’s transformative power.
How marketers can align their messy reality with finance’s demands for certainty
Jonathan KnowlesFinance’s demands for predictability are at odds with the probabilistic nature of marketing.
‘Language of profit’: Marketers on the struggle to link brand equity and price power
Niamh CarrollAlmost nine in 10 marketers believe strong brands have pricing power, yet only 40% are able to draw a line between equity and driving a premium.
‘Meeting of minds’: Mastercard on ‘advancing the business’ through Formula 1
Amrit VirdiLooking to move on from a “1990s way of thinking” about sponsorships, Mastercard wants to take its tie-up with McLaren Racing to a “different level”.
Creative people will be at the heart of marketing’s AI revolution
Tom RoachTom Roach explores the implications of the GenAI revolution on creativity, and takes an optimistic view that this advertising revolution will be a more creative one than the last.
Marketoonist on social media bubbles
Tom FishburneTom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on X @tomfishburne See more of the Marketoonist here
Business confidence, ethical AI use, reviews: 5 interesting stats to start your week
Emily ManockWe arm you with all the numbers you need to tackle the week ahead.
EE ups focus on families to drive ‘better connection’ with customers
Emily ManockThe mobile network is targeting parents as part of its safer SIMs campaign, part of a wider initiative to increase online safety for children.
Primark makes UK TV debut amid launch of new brand platform
Amrit VirdiDetermined to go bigger “creatively and in media” with its TV push, Primark claims to be “more confident than ever” in its offering.
The Marketing Week Podcast: How can marketers recalibrate before the end of the year?
Molly InnesIn the latest episode, we discuss how September could be a time for marketers to reset both personally and professionally.
Hear from B2B marketing leaders at this year’s Festival of Marketing
Emily ManockNow in its 11th year, the Festival of Marketing returns with a line-up of global B2B marketing leaders, including speakers from PWC, Pearson and Amex Global Business Travel.