Is a focus on effectiveness delivering bigger marketing budgets?
Charlotte RogersAlmost a third of marketers say their budget rose by 0% to 10% over the past two years after ramping up their focus on effectiveness.
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Job hunting, increased social budgets, B2B buying journey: 5 interesting stats to start your week
Niamh CarrollWe arm you with all the numbers you need to tackle the week ahead.
Marketoonist on collaborative innovation
Tom FishburneTom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on X @tomfishburne See more of the Marketoonist here
‘It’s not about being woke’: Mercedes-Benz’s CMO on inclusivity driving business growth
Niamh CarrollMercedes-Benz ensures people from diverse backgrounds can see themselves in its advertising, not because it’s “trendy”, but because it drives business growth, says its US CMO.
The Marketing Week Podcast: Is AI making recruitment worse for candidates?
Molly InnesIn the latest episode, we discuss marketing’s recruitment challenges and why recruiters and HR teams need to fix the basics and put the ‘human touch’ back into hiring.
Les Binet and Dr Grace Kite to spotlight effectiveness at this year’s Festival of Marketing
Grace GollaschNow in its 11th year, the Festival of Marketing returns to London with a line-up of global marketing leaders, including Les Binet and Dr Grace Kite, who will tackle the industry’s biggest challenges.
Profitable growth and pricing power: Your Marketing Week
Russell ParsonsAt the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From marketers looking to assert their authority over profitable growth to the benefits of pricing power, it’s been a busy week. Here is my take.
McDonald’s UK CEO and former CMO to depart the business
Emily ManockMcDonald’s has been facing difficult times in the UK, with the global CEO commenting it will “take time” to return to “sustained positive performance” earlier this month.
Children’s food brands told to cut salt and sugar levels and ‘improve’ marketing
Molly InnesChildren’s food brands have 18 months to reduce sugar and salt levels and limit their marketing to children, as the government steps up efforts to tackle childhood obesity.
‘A new approach’: One B2B brand’s first CMO on why marketing will power its next stage of growth
Emily ManockWaystone has hired Jamie Moran as its first CMO tasked with moving the business to organic, brand-led growth after a series of mergers and acquisitions.
‘Jewel in the crown’: Brands on using loyalty as an ‘extra layer of differentiation’
Amrit VirdiAs shoppers become more attuned to pricing and perks, businesses are using loyalty schemes as “an extra layer of storytelling and differentiation”.
‘High empathy tasks’: Mars’ CMO on AI, commercial models and being future fit
Niamh CarrollFrom negotiating a changing media landscape to the impact of AI, Mars Food and Nutrition’s CMO is ensuring the brand can meet the challenges of the future.
Just two-fifths of marketers ‘can quantify’ link between brand and price elasticity
Charlotte RogersWhile most marketers agree brand strength drives price power, just over half say their firm can command higher prices than rivals.
Why marketing is key to delivering profitable growth
Niamh CarrollGrowth at all costs is not sustainable for any business, meaning marketing must learn to be an engine not just of growth – but profitable growth.
GambleAware finds ‘safe’ gambling ads doing ‘more harm than good’
Grace GollaschGambling ads designed to promote safer gambling are failing to reduce gambling intentions and may be having an opposite effect, according to new research.