The Marketing Week Podcast: Is AI making recruitment worse for candidates?
In the latest episode, we discuss marketing’s recruitment challenges and why recruiters and HR teams need to fix the basics and put the ‘human touch’ back into hiring.
By Molly Innes
From ghosting and indecision to recruitment being a buyer’s market where marketers face an uphill battle to land roles, marketing recruitment is dealing with a breadth of acute challenges.
Last month, more than a fifth (22.4%) of marketers said they expected marketing job cuts at their brands in the following quarter, according to exclusive IPA Bellwether data for Marketing Week.
In this episode of The Marketing Week Podcast, senior reporter Molly Innes is joined by former Asahi chief marketing officer Grant McKenzie, Lauren Spearman, marketing consultant, careers content creator and Marketing Week 2024 Changemaker, and Suz Bannister and Lamees Butt, co-founders of Riser, an AI-powered recruitment startup.
They explore how AI is impacting marketing recruitment, from screening biases to contributing to more applications for roles, as well as the broader challenges in marketers’ job searches today, such as ghosting, long processes and indecision.
The episode also looks at how companies can rethink recruitment to be fairer, more transparent and more effective, and asks how AI could be used thoughtfully to improve hiring rather than making it harder.
“I really see recruitment as a form of marketing. The way you hire tells the world what kind of business you are,” says Spearman. “I would love to see more transparency within the process.”
Ahead of the next episode in Marketing Week’s regular series, find The Marketing Week Podcast on Apple Podcasts, Spotify and Acast.
