Jenni Romaniuk

Professor Jenni Romaniuk is a research professor of marketing and associate director (international) at the Ehrenberg-Bass Institute. Jenni is the key architect behind the Ehrenberg-Bass approaches to distinctive asset, category entry point and mental availability measurement. She has written three books: Building Distinctive Brand Assets, which helps marketers to future-proof their brand’s identity, How Brands Grow Part 2, which builds on the knowledge revolution started in How Brands Grow, and Better Brand Health, which explores to get the most out of brand health tracking.