McDonald’s CEO: We are losing share to competitors we ‘should be beating’
McDonald’s saw its sales fall in the UK in the first quarter of 2025, with the company’s CEO stating that the business is losing market share to rivals.
McDonald’s CEO: ‘We need to have better marketing in the UK’
Niamh CarrollThe fast-food chain saw its sales decline in the UK in the last quarter of the year, as it faced tough competition and a cost-conscious consumer.
Coca-Cola CEO: Emphasising ‘localness’ of brands is key during geopolitical tension
Niamh CarrollRather than leaning into its global or American status, Coca-Cola is seeking to emphasise its brands’ “localness” as geopolitical tensions rise.
McDonald’s replaces Starbucks as the ‘most valuable’ restaurant brand
Niamh CarrollMcDonald’s is the world’s most valuable restaurant brand, according to Brand Finance, as previous incumbent Starbucks suffers from “growing misalignment” with customers.
Ben & Jerry’s founders call for brand to be ‘freed’ after being ‘silenced by Unilever’
Grace GollaschThe co-founders are calling for independence from a new ice cream division spun out of Unilever to enable Ben & Jerry’s to “honour its mission”.
An effectiveness case for designing distinctive online shopping experiences
Dave JonesEcommerce sites often stick to boring templates, but there’s clear evidence for the commercial benefits of making them stand out from the crowd.
CPG innovation down 20% across Europe, study finds
Emily ManockDespite falling sales, the UK remains one of the leaders of innovation in consumer packaged goods across Europe.
How Boots took its healthcare marketing on a ‘transformative journey’
Amrit VirdiBoots’ new behaviour change campaign is aimed at getting consumers to see the retailer as the first port of call for their healthcare needs.