How Boots took its healthcare marketing on a ‘transformative journey’
Amrit VirdiBoots’ new behaviour change campaign is aimed at getting consumers to see the retailer as the first port of call for their healthcare needs.
M&S on why its ‘vast’ social media structure drives virality
Amrit VirdiIn her new role as marketing director for fashion, home and beauty, Sharry Cramond is betting big on social, virality, ambassadors and ad-funded TV to reach new audiences.
Advertising’s impact and Topshop’s return: Your Marketing Week
Lucy TesserasAt the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From American Eagle’s ad-fuelled sales boost to Topshop’s high street return, it’s been a busy week. Here is my take.
American Eagle credits controversial Sydney Sweeney ad for driving ‘unprecedented’ customer acquisition
Amrit VirdiAmerican Eagle has said this is the moment for it to “take big swings” and convert the buzz into repeat customers.
‘The stars aligned’: Primark on using TV to ‘supercharge’ its marketing mix
Amrit VirdiPrimark marketing director Wendy Duggan says the retailer will “sweat every single measurement tool” to determine the effectiveness of its UK TV debut.
John Lewis inks Topshop partnership
Charlotte RogersThe retailer has also unveiled a multi-media campaign celebrating 100 years of its ‘Never Knowingly Undersold’ price promise.
Primark makes UK TV debut amid launch of new brand platform
Amrit VirdiDetermined to go bigger “creatively and in media” with its TV push, Primark claims to be “more confident than ever” in its offering.
Abercrombie & Fitch CFO praises ‘battle-tested’ marketing playbook
Niamh CarrollThe finance chief insisted the fashion firm does not seek to drive customer traffic through price, instead relying on a “battle-tested playbook”.
Debenhams eyes PrettyLittleThing sale as turnaround continues
Emily ManockThe retailer has pledged to leave “no stone unturned” as its turnaround ramps up, including the sale of fast fashion label PrettyLittleThing.
McDonald’s UK CEO and former CMO to depart the business
Emily ManockMcDonald’s has been facing difficult times in the UK, with the global CEO commenting it will “take time” to return to “sustained positive performance” earlier this month.
‘Jewel in the crown’: Brands on using loyalty as an ‘extra layer of differentiation’
Amrit VirdiAs shoppers become more attuned to pricing and perks, businesses are using loyalty schemes as “an extra layer of storytelling and differentiation”.
John Lewis appoints digital boss amid wider brand push
Charlotte RogersFormer marketer Dom McBrien has been appointed chief digital and omnichannel officer in the same week the retailer adds 100 new brands to its roster.
Lidl and Ocado fastest growing grocers as Tesco dominates market share
Amrit VirdiData also shows shoppers favouring brands over own-label items, with branded sales “particularly dominant” in personal care, confectionery and soft drinks.
‘Awareness is the biggest challenge’: Brompton Bicycle on chasing ‘aggressive’ growth
Molly InnesMarketing boss Chris Willingham is honing the brand’s focus on community and looking to unite fans worldwide with a new long-term platform.
The Marketing Week Podcast Special Episode: Retail’s sweet spot between AI, Search and data
Marketing Week ReportersGoogle MD Sophie Neary joins Marketing Week’s Russell Parsons, exploring how marketers can harness the latest consumer trends and technological evolutions – both to unlock opportunities and to face down growing competitive threats from online rivals, large and small.