If we don’t ensure personal accountability, an entire team can fail
Secret MarketerIt is the time of the year when many businesses look at their financial performance over the past 12 months and decide whether to pay bonuses.
Diversity is a huge benefit to any team, so it was a shock to see our all white creative
Secret MarketerThis week I had to deal with a very delicate subject that involved a matter that it is dear to my heart – diversity in the workplace.
Procurement with its robotic emotions has curbed creativity in B2B marketing
Secret MarketerThis week, I was asked for my opinion on ‘emotional engagement’ within business-to-business marketing. In my opinion it’s procurement that stands in our way.
Can marketers build successful careers without big brands?
Secret MarketerOne of the worst feelings for the leader of a business team – much like the manager of a sporting team, I’m sure – is when one of your stars announces they are resigning to go to a competitor.
These bikini-clad women draped over products would have had the ASA apoplectic with anger
Secret MarketerOne issue that appears to return time and again to debates about business is the lack of women in top jobs. I was shocked to read that Liv Garfield’s appointment as chief executive of Severn Trent last month took the number of women running FTSE 100 companies to a mere four.
Brands today lack the guts to be different
Secret MarketerI was at a marketing conference the other day and mused at the average age of delegates, or more worryingly how everyone looked younger than me. While that bodes well for the future of our industry, it scares me to see myself as an ‘elder statesman’ as I have far too much to do and learn.
Can’t we think of anything more creative than the freebie?
Secret MarketerThe last 100 yards of my walk to the office is along a busy retail thoroughfare. Today, as usual, I walked past the local Tesco and Boots and, as usual, their lorries were outside replenishing their stock, and the traffic warden was putting a ticket on each windscreen.