Market research is a relationship that mustn’t falter in the age of change
Jane FrostMarketers are under increasing pressure to get more out of troves and troves of data – a strong relationship with insights has never been more important.
It’s time for brands to go beyond the platitudes of inclusion
Jane FrostBrands know they need to be more inclusive in their marketing – but so often stumble in application. Good, considered research can help change that.