Why sponsoring Race for Life could be your brand’s moment of truth
Mark EvansFor only the second time in almost a quarter of a century, Cancer Research UK is seeking a new headline partner for its Race for Life events.
Direct Line marketing director: Successful celebrity brand endorsements have a purpose at their heart
Mark EvansCelebrities are everywhere, or so it seems in today’s marketing world. Endorsement has been around since advertising began but it has become the plat du jour over the past decade. High-profile figures can make a real difference to a brand’s reputation and sales.