B2B marketers need to show how their runs are scored
Mimi TurnerThe ‘buyability’ model unifies brand and demand, and helps attribute revenue, with a strategy built around B2B buyers’ needs and how they make decisions.
Mimi Turner
Marketers need journalism to survive so let’s fix the print model
Mimi TurnerIt would be a big mistake for marketers to condemn print media to the dustbin of history, but at this time of crisis publishers must innovate to offer a product people want at a price they will pay.
The BBC is a national brand, or it is nothing
Mimi TurnerWith the BBC under greater threat than ever of being dismantled, it needs to communicate why and how its brand serves the whole country.
Mimi Turner: I’m no visionary, but I do have a vision of humanity without borders
Mimi TurnerBeing a true visionary means having a unique idea and the will to make it happen, but while few can make that claim, the uniting influence of digital media means we can all have a vision of transcending geographical divides.
Lad Bible’s Mimi Turner: Tech and globalisation are creating winners and losers – and dividing society
Mimi TurnerMarketers should focus on listening to consumers – rather than telling them what to do – in post-Brexit Britain.