The new era of influence: How to build authentic partnerships that deliver results

Influencer marketing has evolved – are you keeping up?

Gone are the days of brands writing big cheques for glossy celebrity posts and hoping for the best.
Today’s consumers crave authenticity – and they’re finding it in micro and nano influencers who foster real connection, credibility, and community.

Join Awin’s Influencer Team, Ellie Davies and Jessica Marshall, as they unpack how brands are rethinking their approach to influencer partnerships – putting audience trust, transparency, and measurable ROI at the heart of their strategy.

In this session, you’ll discover:

• Why UGC-style storytelling is outperforming polished content·
• How to build a community-first, customer-led influencer strategy·
• The overlooked power of smaller creators in building long-term brand equity·
• How affiliate platforms can fix influencer measurement challenges·
• Real-world examples of brands using Awin to track and scale influencer ROI

Watch on demand here