Created by Kantar Reports

Stop Guessing Start Asking

In the fast-paced world of marketing, skipping audience feedback can lead to costly mistakes. Kantar’s Stop Guessing, Start Asking, How Instant Consumer Feedback Can Prevent Campaign Misfires emphasises the importance of quick-read research to safeguard campaigns from misfires and ensure they reach the right audience effectively.

What You’ll Learn

The hidden costs of skipping research: Understand how assumptions lead to wasted media spend, poor targeting, and missed opportunities.

Why market research matters in campaign planning: Discover how early-stage insights improve creative relevance and ROI.

The power of instant consumer feedback: See how fast-turn surveys act as a safeguard against misfires—helping you test before you invest.

Human feedback in the age of AI: Learn why real-world input is essential to keep AI-generated content grounded and effective.

Tools to reach the right audience quickly: Explore Kantar’s fast-turn survey and omnibus solutions for agile, high-impact research.

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Stop Guessing Start Asking

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