How to thrive, not just survive: Lessons from 20 years of brand growth
The world’s biggest brands don’t stay big on their own – building them is a job that never ends.
As the Kantar BrandZ Most Valuable Global Brands ranking turns 20 this year, Marketing Week and Kantar have teamed up to share important lessons businesses have learned about achieving and sustaining growth over the last two decades. As the only ranking powered by both financial data and brand equity, BrandZ proves that strong brands don’t just survive – they outperform the market.
Watch on demand Marketing Week’s editor-in-chief Russell Parsons, Kantar’s head of brand activation Jodie Gillary and a lineup of standout brands, as we distil two decades of evidence demonstrating that both disruption and consistency are key to long-term growth.
Watch on demand here