The Language of Effectiveness 2025
The Language of Effectiveness 2025 report
In 2025, marketers are juggling the twin imperatives of delivering immediate sales while also building brand – a challenge that is shaping brands’ marketing effectiveness strategies.
The fourth edition of Marketing Week’s landmark annual report, ‘The Language of Effectiveness’ in partnership with Kantar and Google, paints a comprehensive picture of the state of marketing effectiveness today. Based on a survey of over 1,000 UK marketers and qualitative interviews with marketing leaders, this year’s report examines brands’ capability to prove the importance of marrying long-term brand stewardship with short-term tactics.
Download the report to discover:
- How brands are prioritising and balancing brand and performance marketing
- What approaches they are taking to measure ‘brand effectiveness’ – and their rate of success
- Ways of quantifying the impact of brand strength on pricing and profitability
- The new role of technology and AI in creativity and effectiveness measurement
- How brands are developing an organisational culture around marketing effectiveness