The Google Summer Essentials Playbook
The Summer Essentials Playbook by Google equips CMOs and marketing leaders with the insights to navigate a once-in-a-generation transformation driven by AI and shifting consumer behaviour. Today’s customer journeys are nonlinear, moving fluidly across searching, streaming, scrolling and shopping, making the traditional funnel obsolete. Drawing on lessons from CMOs, agency leaders, BCG and Google experts, the playbook explores the unpredictable consumer, the future of advertising, how to scale creative and performance with AI, and the role of creators as strategic partners. With practical frameworks, case studies and a future-ready action plan, it helps marketers make smarter investments, maximise influence and lead with confidence in the AI era.