An effectiveness case for designing distinctive online shopping experiences
Dave JonesEcommerce sites often stick to boring templates, but there’s clear evidence for the commercial benefits of making them stand out from the crowd.
E-Commerce
How AI Is Teaching Us To Shop Like Humans Again
Elizabeth PageWhen ecommerce first launched, we had to learn to speak like the machines — short keywords, quotation marks, minus symbols, etc. Even as technology evolved with semantic search, vector search, and advanced merchandising tools, it all felt like band-aids to a larger underlying problem: Online shopping simply couldn’t capture the magic of in-person shopping. But […]