How AI Is Teaching Us To Shop Like Humans Again
When ecommerce first launched, we had to learn to speak like the machines — short keywords, quotation marks, minus symbols, etc. Even as technology evolved with semantic search, vector search, and advanced merchandising tools, it all felt like band-aids to a larger underlying problem: Online shopping simply couldn’t capture the magic of in-person shopping.
But we’ve now reached a tipping point in AI innovation. With conversational AI agents and assistants now on the rise, consumers are relearning how to shop online — not with the language of robots, but of people. Instead of using stilted keywords, consumers can start a conversation, provide context, and share their preferences to find the right products. At long last, technology has caught up to the way we want to shop.