It’s basic stuff, but marketers are still failing to put their audience first
Andrew GeogheganBrands need to rethink how they fit into consumers’ lives, whether that’s online of offline, to ensure the audience always comes first.
Five tips for surviving the planning season
Andrew GeogheganThe end of the year often sparks marketers to look ahead, but to ensure they come up with future plans that lead to growth they need to make sure they are getting the best out of their teams.
Authenticity is being true to your brand, not pretending to be craft
Andrew GeogheganBeneath consumers’ interest in all things ‘craft’ is a desire for brands to be authentic, which means it’s less about the size of the business and more about being seen as trustworthy.