‘Meeting of minds’: Mastercard on ‘advancing the business’ through Formula 1
Amrit VirdiLooking to move on from a “1990s way of thinking” about sponsorships, Mastercard wants to take its tie-up with McLaren Racing to a “different level”.
‘Advertising is not working the way it used to’: Why Mastercard has pivoted to an experiential future
Josh StephensonMastercard CMO Raja Rajamannar on experiential marketing and why the future of work is an “existential question” for the industry.
‘Profound implications for the industry’: Mastercard’s CMO on marketing’s agentic AI future
Josh StephensonRaja Rajamannar shares why brand building will still matter in an agentic AI future – but discusses whether the industry is ready for it.
How Mastercard’s B2B marketing boss changed sales’ view of marketing
Hannah RashbassMastercard’s sales team used to inundate marketing with requests for “pretty pictures” but the brand’s B2B marketing lead has redefined its role by prioritising human relationships.
‘Skills have to be vastly upgraded’: Mastercard’s CMO on why marketing leaders need to prioritise upskilling
Molly InnesWith marketers grappling with new technology and demands, Mastercard’s CMO Raja Rajamannar urges brands to develop their marketing teams to stay ahead of the curve.
‘A completely deep strategy’: Mastercard’s Raja Rajamannar on valuing consistency
Molly InnesAs Mastercard marks 26 years partnering with the Brits, marketing boss Raja Rajamannar discusses consistency, sonic branding and why Generative AI requires serious thought.
Mastercard’s Rajamannar on navigating the ‘confusion’ around brand purpose
Michaela JeffersonCMO Raja Rajamannar argues there is a difference between ‘brand purpose’ and ’cause marketing’, as he outlines the “roadmaps” Mastercard has built towards its own north star.
Mastercard on why marketing ‘brings sustainability to life’
Matthew ValentineMastercard marketing boss Raja Rajamannar argues that while the CEO might be in the driving seat on sustainability programmes, it is the marketing department that makes these ideas a reality.
Mastercard’s Raja Rajamannar on the value of having a multisensory strategy
Manny PhamIn addition to launching a Mastercard sound and taste, the brand has now unveiled a Mastercard smell, all of which is helping it to elevate the brand’s status, says Raja Rajamannar.
Mastercard: Businesses that undermine marketing are setting themselves up to fail
Michaela JeffersonWith a “tsunami” of new technologies incoming, marketing is about to become more important than ever, argues Raja Rajamannar. So how do marketers regain their place at the table?
Mastercard on why risk management should be part of marketing
Marketing Week ReportersMastercard’s Raja Rajamannar set up a risk management function within marketing three years ago, which has enabled the business to better cope with the fallout of the pandemic.
Mastercard CMO: Long-term and short-term are not mutually exclusive
Sarah VizardMastercard’s marketing team is taking both a long- and short-term view as it looks to mitigate the risk of the pandemic on its business.
Why brands are taking a pragmatic approach to experiential marketing
MaryLou CostaHas a socially distanced world rendered experiential marketing redundant, or has the lockdown only emphasised the importance of real life events as milestones in consumers’ lives?
3 questions I wish I’d asked as a junior marketer: Mastercard’s Raja Rajamannar
Sarah VizardFrom finding the right work/life balance to seeing the positive impact marketing can have beyond driving business growth, there are some questions Raja Rajamannar wishes he had asked earlier in his career.
Owning an occasion: How brands are standing out during Covid-19
Matt BarkerThe ability to anticipate and satisfy consumer needs in a rapidly changing market will be key to success during the pandemic and beyond, as the likes of Mastercard and Budweiser have shown.