How Vitality reinvented its brand mascot to become a health ‘champion’
Marketing Week ReportersAs cost of living pressures hit demand for health insurance, Vitality embraced a proactive brand platform and galvanised the public.
Want to know what you’re worth? 2025 marketing pay revealed
Marketing Week ReportersMarketing Week’s Career & Salary Survey examines the state of marketing pay in 2025.
The Marketing Week Podcast: Inside marketing’s imposter syndrome crisis
Marketing Week ReportersIn this episode, we discuss why 80.1% of marketers have experienced imposter syndrome at some point in their careers, featuring insight from Nishma Patel Robb, founder of Glittersphere and former Google marketing leader.
How Norwich City went global with its mental health message
Marketing Week ReportersThe football club’s poignant suicide prevention film gained a massive online audience and prompted thousands to seek support.
This Much I Learned: Virgin Media O2 and VCCP on keeping their long-standing partnership ‘fresh’
Marketing Week ReportersVirgin Media O2’s marketing director Simon Valcarcel and Charles Vallance, founder of VCCP, Marketing Week’s Agency of the Year, discuss the importance of honesty and consistency during their 23-year partnership.
Brand trust, ad spend, efficacy of free trials: 5 interesting stats to start your week
Marketing Week ReportersWe arm you with all the numbers you need to tackle the week ahead.
How Paddy Power ‘pulled a 180’ to donate £1m to charity
Marketing Week ReportersThe tie-up between Paddy Power, Prostate Cancer UK and the Professional Darts Corporation drove a 232% increase in men using the prostate cancer risk checker.
Cuts to marketing, profit warnings, trust in advertising: 5 interesting stats to start your week
Marketing Week ReportersWe arm you with all the numbers you need to tackle the week ahead.
How P&O Ferries used a challenger mindset to win back customers
Marketing Week ReportersBy taking on the competition, P&O revived its brand health metrics and drove reappraisal of ferry travel.
The Marketing Week Podcast: Growth in 2025, TikTok fallout and RTO mayhem
Marketing Week ReportersThe Marketing Week Podcast is back for 2025 and we’re starting with a look at some of this week’s biggest marketing stories.
How VCCP’s ‘challenger’ spirit is helping brands build market share
Marketing Week ReportersHaving added Co-op and Primark to its roster in the past 12 months, VCCP credits its “challenger” mindset for helping clients grow value sales and market share.
How NHS Blood & Transplant reached 1 million people via organic social
Marketing Week ReportersA campaign highlighting the plight of the 233 children on the organ transplant waiting list delivered 1.5 billion earned media impressions.
Price hikes, zebra-striping, grocery sales: 5 interesting stats to start your week
Marketing Week ReportersWe arm you with all the numbers you need to tackle the week ahead.
How Guinness put the fun into alcohol-free marketing for St. Patrick’s Day
Marketing Week ReportersBy reframing the discussion around drinking culture, Guinness drove sales of its alcohol-free beer and changed perceptions of Ireland’s national day.
How Chinese EV brand BYD used targeted media to make its mark in Europe
Marketing Week ReportersAs a largely unknown brand in EMEA, the electric car company used programmatic platforms to help drive awareness in five markets.