In this episode, we discuss how CMOs are shaping marketing teams, including an exclusive interview with the BBC, our Marketing Team of the Year.
Amid calls to introduce a festive turkey product, KFC cheekily defied its fans and drove leaps in awareness and sales.
Studying fellow value brands like Aldi and Lidl, the mobile network realised it needed a strong message to overcome misconceptions low prices mean poor quality.
We arm you with all the numbers you need to tackle the week ahead.
Marketing Week’s annual Career & Salary Survey is now open.
The consulting giant’s global CMO has been awarded the prestigious title of Marketer of the Year at the Marketing Week Awards 2024.
Congratulations to all the winners of this year’s Marketing Week Awards, including Grand Prix winner Warner Bros. Discovery, Brand of the Year M&S and PwC CMO Antonia Wade, who is Marketer of the Year.
Creative agency John Doe Group scoops the top prize as four other worthy projects make the shortlist. Created in partnership with the Advertising Association, the award celebrates the organisations and individuals opening up opportunities to new talent.
Diageo CMO Cristina Diezhandino leads an organisation renowned for not only its world-famous brands like Guinness and Johnnie Walker, but also for driving a culture of effectiveness across the global business.
Welcome to the Marketing Week Christmas blog where you’ll find all the latest festive advertising news in one place.
In this episode, we discuss what the industry can do to encourage and support marketers from more diverse socio-economic backgrounds, and share key take-aways from Specsavers’ global marketing forum.
Monthly series The Lowdown is free and exclusive to subscribers. The first episode will focus on planning and budgeting.
Selected takeaways from the content presented at this year’s Festival by our commercial partners.
Complete our short survey to contribute to a new investigation into marketers’ media choices, and how they make them.
In the first episode of The Marketing Week Podcast, we explore the transition from CMO to CEO, the implications of the HFSS ad ban, gen AI fears and the reality of working in B2B.