Does it matter if CMOs don’t own the 4Ps?
Mary-Louise ClewsAs data shows less than half of marketing leaders have any control over pricing and distribution, what can CMOs do to expand their influence?
Sainsbury’s and Nectar launch ad sales house
Mary-Louise ClewsSainsbury’s has joined forces with loyalty scheme partner Nectar to develop targeted advertising opportunities for supplier brands across the supermarket’s on and offline sites.
Versace takes control of digital customers
Mary-Louise ClewsItalian fashion house Versace has become the first major luxury brand to make all its ranges available to buy direct online.
Facebook tests third party mobile ad network
Mary-Louise ClewsFacebook has begun testing its own mobile ad network that will put it in direct competition with established networks from the likes of Google.
Guardian consolidates sales and marketing
Mary-Louise ClewsGuardian News and Media (GNM) has promoted its interim chief marketing officer David Pemsel to a new post of chief commercial officer to consolidate its marketing and commercial leadership.
BBC: Digital transformation ‘biggest marketing challenge’
Mary-Louise ClewsThe transformation of the BBC from a broadcast to a digital organisation will be the biggest marketing challenge the corporation faces as the media brand enters a fresh era under new director general George Entwistle, according to marketing director Philip Almond.
i targets busy professionals in Starbucks deal
Mary-Louise ClewsThe Independent has signed a deal with Starbucks that will see its “i” title sold in 600 stores, one of several marketing initiatives planned for the news digest to maintain recent circulation gains.
Benetton ‘challenges clichés’ on unemployed
Mary-Louise ClewsUnited Colours of Benetton has launched its latest bid to rid the world of hatred with a global campaign to “challenge the cliché” that unemployed young people are “useless, lazy anarchists”.
Live Nation hires O2’s Skee as marketing boss
Mary-Louise ClewsFormer O2 music sponsorship head Jasmine Skee has joined music events and management giant Live Nation as UK marketing director, replacing Carolyn Sims who recently left to join magazine and book brand Time Out as marketing director.
Morrisons relaunches premium range
Mary-Louise ClewsMorrisons has relaunched its Safeway legacy premium brand ‘Best’ as ‘M Signature’ following a review by its internal chef and product development team.
Watchdog adds to welfare-to-work firm woes
Mary-Louise ClewsA4E, the controversial welfare-to-work company contracted by the government to support its flagship employment policy must stop claiming it is a ‘social purpose company’, the advertising watchdog has ruled.
Metro mulls evening edition
Mary-Louise ClewsMetro could launch an evening ‘tablet’ edition following the success of its late extra digital Olympics edition.
Second screeners don’t want to be targeted
Mary-Louise ClewsMore than two thirds of consumers who go online and watch TV simultaneously do not want to receive targeted advertising, according to research agency Deloitte.
Charity chugger fines come into force
Mary-Louise ClewsCharities could face thousands of pounds worth of fines if ‘chuggers’ don’t stick within strict new rules issued by the fundraising watchdog.
Nuts moves into holiday market
Mary-Louise ClewsLads’ magazine Nuts has announced it is to start selling branded package holidays after seeing its circulation dip by over 20% in the latest official figures – the largest fall in a lacklustre sector.