The Marketing Week Podcast: How can marketers recalibrate before the end of the year?
Molly InnesIn the latest episode, we discuss how September could be a time for marketers to reset both personally and professionally.
Molly Innes
Slow decisions, broken processes: Lessons in navigating the marketing job hunt
Molly InnesFrom ghosting candidates to drawn out processes, is marketing recruitment “outdated” and what’s the role for artificial intelligence?
‘The platform the Red Roses deserved’: Inside O2’s biggest women’s rugby campaign yet
Molly InnesWith O2 now investing equally in men’s and women’s rugby, brand boss Rachel Swift outlines plans to elevate the game and its commercial impact.
The Marketing Week Podcast: Is AI making recruitment worse for candidates?
Molly InnesIn the latest episode, we discuss marketing’s recruitment challenges and why recruiters and HR teams need to fix the basics and put the ‘human touch’ back into hiring.
Children’s food brands told to cut salt and sugar levels and ‘improve’ marketing
Molly InnesChildren’s food brands have 18 months to reduce sugar and salt levels and limit their marketing to children, as the government steps up efforts to tackle childhood obesity.
‘Round peg, round hole’: Recruiters on the ‘indecision’ impacting the marketing job search
Molly InnesWith hiring intent stubbornly low and many people struggling, recruiters explain why brands must move faster and which opportunities are growing.
‘A reappraisal moment’: Why Gousto is repositioning as a rival to traditional grocery
Molly InnesWith profitability restored and post-pandemic consumer habits settling, Gousto is repositioning itself as a direct rival to supermarkets with its ‘convenience without compromise’ messaging, explains chief customer officer Murray Lambell.
‘Awareness is the biggest challenge’: Brompton Bicycle on chasing ‘aggressive’ growth
Molly InnesMarketing boss Chris Willingham is honing the brand’s focus on community and looking to unite fans worldwide with a new long-term platform.
‘A catalyst’: Revolut’s CMO on marketing’s role in a ‘product-led’ business
Molly InnesMarketing should never tell “the product team what to build, it should always be the other way around”, argues Revolut CMO Antoine Le Nel.
Airbnb shifts ad focus ‘from TV to social’ as marketing investment grows 19%
Molly InnesPerformance marketing is the “surgical topper” to Airbnb’s brand marketing, says CFO Ellie Mertz as the business posts strong Q2 results.
BrewDog ad banned for implying alcohol can ‘alleviate boredom and loneliness’
Molly InnesThe brewer claims the banned outdoor ad did not imply the Wingman beer had any “therapeutic or mood-altering effects”.
‘What can be measured gets done’: How can marketers reframe persistent short-termism?
Molly InnesAligning with commercial is “more important than ever” says former Boots CMO Pete Markey, with marketers stuck between a rock and a hard place when it comes to measurement.
The Marketing Week Podcast: How to address marketing’s ‘culture of short-termism’
Molly InnesIn the latest episode of The Marketing Week Podcast, we discuss why short-termism is becoming an even bigger issue for brands and what marketers can do to mitigate it.
Adidas CEO credits marketing for ‘building back the heat’ as profits rise
Molly InnesWhile Adidas experienced double-digit growth in the first half of 2025, CEO Bjørn Gulden expects US tariffs will have a €200m impact on costs in H2.
Why Adidas’s bet on a Lionesses vs Spain rivalry paid off
Molly InnesThe brand’s bet on the Russo vs Bonmatí rivalry paid off, delivering increased brand buzz, engagement and sales, says European VP of brand activation, Roy Gardner.
Grassroots to Red Roses: Clinique on taking its women’s rugby partnership to the ‘next level’
Molly InnesClinique’s partnership with the Red Roses for this year’s Women’s Rugby World Cup marks the latest step in a long-term investment.