Liverpool FC’s marketing boss on brand purpose, reuniting with Adidas and Salah’s Google Pixel selfie
After winning the Premier League last Sunday, Liverpool FC’s senior vice-president of digital says the work for marketing is building up to an “even bigger crescendo”.
By Molly Innes
Liverpool FC is at the top of its game.
Last week, its men’s team clinched the Premier League title for the 20th time, weeks ahead of the title’s conclusion at the end of May, putting the club joint with Manchester United on league wins. And off the pitch, Liverpool recently reported a £36m increase in commercial revenue to £308m, and a £22m rise in matchday revenue to £102m for the 2023/24 season.
This period of success coincides with an intentional club refresh, which was teased at the end of last year before rolling out officially from February.
