B2B customers ‘don’t want boring’: Why Wise rebranded its business arm
Wise currently moves about 5% of the world’s money that goes across borders, but the business sees a big opportunity for growth by targeting large enterprises with its B2B arm.
Global banking platform Wise has grown steadily in recent years, and it is now turning attention to its B2B arm as it looks to realise its next stage of growth.
The brand currently moves about 5% of the world’s cross-currency and personal money across borders, but with a focus on attracting large enterprises, chief marketing officer Cian Weeresinghe believes it can raise that percentage significantly.
